So I’ve been able to, somehow, in the course of 25+ years of doing what I do, to work with 400 or so businesses closely enough to be absolutely, positively, 100% sure, about why some of them grow on a consistent basis whilst many others falter or fail all together. The undisputed number one reason most businesses fail to grow (large or small, and everything in between)? It’s the exact same reason most not-for-profit businesses fail to reach their goals. And it is the same reason most professional sports franchises never become champions.
I’m sure you have your own thought? Some of you could think of a list a mile long, but what is the primary reason? Well… bear with me while I tell you what it isn’t: It is NOT their strategy.
The truth is… well in my opinion… most strategies are only about 60-70% ‘right’ in the best cases, and in many cases, they start out pretty much half baked. Filled with buzz words… SEO, PPC, Adwords, Print Ads, Leveraged marketing, Group Discount sites, etc., but empty on substance. Conversely, I’ve seen many businesses with world-class strategies fall flat on their face.
No… the #1 reason businesses fail to grow, and instead putter along, or lurch from famine to feast and back to famine again, or never leave the ground to begin with, or consume every waking ounce of their founder / owner / CEO / senior management teams’ resources without spitting out anything like a reasonable return on effort is not because of their strategy…
It’s because they have the wrong team.
Here’s what I mean, in graphic form (you know I like me a good 2 x 2):
What this shows is that you can have the most terrific strategy on the planet, but if you don’t have the right team supporting/working it, you’re doomed to failure. Conversely, a great team will take even a poor strategy and will amend it, fix it on the fly, they will adapt, improvise, and overcome until they get it right.
If you’re business is struggling to find consistent growth, you should ask yourself, “what’s missing in my team?” Is it balanced? Do I have the access to the necessary expertise? Does my team work well together… do they communicate? Does my team have the same mission?
And by the way…it doesn’t matter if your ‘team’ comprises 35 SVP’s scattered around the world, or you, your dog, your cat, your gerbil, and your spouse – the principles are exactly the same.
The proper team with the proper skillset will lead to growth… every time.