Advertising is essential to the continued growth of any successful business, and medical practices are no exception. For a medical practice to grow consistently, a doctor have THIRTY to FIFTY new patients monthly. Additionally, to draw in new patients, a practice must offer competitive services at practical pricing. Keeping existing patient census also demands a sharp business mind and resolve.
Even though it is crucial to have a relationship with the existing patients, it is vital to expand your practice and grow your patient roster. Of course, there are the normal ways to accomplish this, including marketing techniques and referral programs, there is however much more you can do. Here are several proven ways to help you expand your practice and add new patients:
1. Understand your ideal audience
Before you reach out to potential patients, you must understand your current patients. Analyze your ideal patient profile and keep track of the typical age, sex, occupation and location of your current patients. This data will help you discover the ideal marketing methods to expand your practice, put your profits on an exponential trajectory, and bring in new patients. Your mobile-responsive website, vlog, patient engagement contests, social networking, and review generation strategies will be all the more effective for it.
2. Coach your staff
Your staff will have to interact with your patients before they meet you. So train your team to give a good first impression and tackle patients’ questions concerning your practice. Your team should of course know about the solutions you provide but also offer specific details such as the prices, devices used during procedures, what to expect during a consult, etc.
Nearly all practices spend about Ninety percent of their resources to find new patients. Even so, retaining current patients is one of the quickest and cost-effective ways to grow your practice. Also, nurturing relationships with current patients increase referrals. Patients usually
don’t refer unless you ask. The easiest way to ask for references is to inform your existing patients that you have room for new patients or that you are adding new services. Do not be reluctant to request recommendations and don’t forget to thank them for referrals. SMS messages are one of the best ways to remind patients to come by for scheduled checkups. You can schedule follow-up SMS messages after each appointment to ensure your patients never miss their checkups. You can also keep in touch with your regular patients anytime with hygiene tips, health news, and updates about your practice and services. Email marketing is not a super efficient strategy to cultivate a relationship with your existing patients. But many practices use emails for sending reminders, promotional offers and general updates about your practice to your established patients. Start a system for tracking patient appointments and sending reminders to those who have been missing their appointments for a particular period. Even when a patient seems reluctant to go back to your practice, you can convince them to return with some small gestures
As markets continue to evolve, it’s best to regularly review your healthcare marketing plan. You really have to regularly review how valuable your current patients are. As time passes, patients who were previously profitable might demand fewer consultations. Other patients may increase in value to your practice by increasing their spending or consultation frequency with you as they grow. It is advised to be mindful of a patients’ future potential, as well. To be blunt… it’s worth developing a relationship with a potential high-growth patient. As a medical marketing company, Automated Online Profits understands what works many different medical specialties. We can introduce you to the most efficient marketing tactics that can draw more new patients to your practice. Moreover, we’re experts at developing effective healthcare marketing plans that will lead to significant growth in your medical practice. To find out more, contact us today.